Fine Jewelry Store in Sun Prairie, WI

FREE DIAMOND EARRINGS with any in-stock jewelry purchase of $499 or more. Visit the store for details.

B's Jewelers

About Us

A family owned and operated jewelry store helping you celebrate life’s moments

Engagements. Weddings. Anniversaries. Graduations. New babies. Baptism. Sweet sixteens. First recitals. These are moments worth celebrating. And, with a gift of fine jewelry, these moments become cherished memories that’ll last a lifetime. Visit the store on Main Street in Sun Prairie. Let us help you find or create the perfect ring, necklace, earrings, bracelet to give as a gift.

Fine to fun jewelry for women, men and kids

Searching for the perfect engagement ring? Need wedding bands? Celebrating a milestone anniversary? We carry a vast selection of gold and precious diamond and gemstone jewelry. And, if you want something no one else can find, custom designs and unique jewelry are our specialties. We design custom rings, pendants and more using 3-D computer imagery. And thanks to our specialized equipment, we can even personalize your jewelry or gift with engraving or foil transfer.

We also believe the gift of fine jewelry doesn’t have to cost a fortune. Did you know you can get the look of white gold at prices starting at only $75? By crafting traditional gold jewelry styles in silver, we’re able to give you the same high-end look for less. Our exclusive line of silver jewelry is also protected with a rhodium finish. So, there’s no need to worry about tarnishing.

Designs featuring semi-precious gemstones such as quartz and precision-cut cubic zirconia diamonds are also less expensive. These make perfect gifts for birthdays, graduations, recitals, new jobs or “just-because” events.

Visit the store today.

The team at B’s Jewelers helped us find the perfect ring to give our daughter for her 16th birthday. After asking questions about her style, personality and interests, we found a perfect balance and a design that won’t go out of style.

– Kristy